Stijn de Ruijter

I'm Stijn; a freelance Data & Analytics Consultant. I help scale-ups and mid-size companies make better decisions by connecting their data to something useful. Not another dashboard nobody opens. Not another report that gathers dust. Clarity on what the numbers actually mean for the business.

How I work

I start with the business problem, not the technology. Most of the time, the tools already exist (or can simply be made); someone just needs to connect the dots. I'm pragmatic about what gets built. If a spreadsheet solves the problem, I won't build a pipeline. If a pipeline is needed, I won't automate spaghetti; I'll fix the foundation first.

I work best when I'm embedded in the team, not handing off slide decks from the side. Short feedback loops, direct communication, things that ship.

What I do

  • Data analytics strategy
  • Data modeling & engineering
  • AI/LLM integration
  • Prompt engineering at scale
  • Lead attribution modeling

Background

I hold an MSc in Data Science & Marketing Analytics from Erasmus University Rotterdam. Since then, I've worked with scale-ups, energy companies, banks, and healthcare AI startups; always at the intersection of data, strategy, and making things work.

See recent work for how this plays out in practice.

What I'm not

I'm not a big-corp consultant who shows up with 40 slides and a team of juniors. I'm not building an agency. I'm not chasing the highest day rate. I'm one person who does good work, stays close to the problem, and doesn't overcomplicate things.

Want to work together?

If this sounds like a good fit, let's talk.

Book a meeting