I'm Stijn; a freelance Data & Analytics Consultant. I help scale-ups and mid-size companies make better decisions by connecting their data to something useful. Not another dashboard nobody opens. Not another report that gathers dust. Clarity on what the numbers actually mean for the business.
How I work
I start with the business problem, not the technology. Most of the time, the tools already exist (or can simply be made); someone just needs to connect the dots. I'm pragmatic about what gets built. If a spreadsheet solves the problem, I won't build a pipeline. If a pipeline is needed, I won't automate spaghetti; I'll fix the foundation first.
I'm most useful when the work crosses boundaries; data, commercial systems, marketing, ops. Most data consultants stay in their lane. I don't.
I work best when I'm embedded in the team, not handing off slide decks from the side. Short feedback loops, direct communication, things that ship.
What I do
- Data analytics strategy
- Data modeling & engineering
- AI/LLM integration
- Prompt engineering at scale
- Lead attribution modeling
- Commercial data infrastructure (CRM, marketing platforms)
- Cross-team data quality
Background
I hold an MSc in Data Science & Marketing Analytics from Erasmus University Rotterdam. Since then, I've worked with scale-ups, energy companies, banks, and healthcare AI startups; always at the intersection of data, strategy, and making things work.
See recent work for how this plays out in practice.
What I'm not
I'm not a big-corp consultant who shows up with 40 slides and a team of juniors. I'm not building an agency. I'm not chasing the highest day rate. I'm one person who does good work, stays close to the problem, and doesn't overcomplicate things.
Life outside work
I work remotely from Andorra; a small country tucked into the Pyrenees between Spain and France. Home is an old chalet up in the mountains; the kind of place that needs more fixing than you'd expect, and is worth every bit of it. And for all the remoteness, the whole country runs on full-fibre internet; even up here the connection never blinks, so working from a mountain is no compromise.
After days behind a screen, I head outside. In winter that's skiing straight from the valley; the rest of the year it's mountainbiking, via ferrata, and hiking. Living here keeps me close to the thing that clears my head best: the mountains, and some distance from the screen.